ABOUT ANNIE
Passionate About Helping Craft Businesses
I’m Annie. I launched my craft kit business, STITCHFINITY, with my business partner, Alison, in 2015, while we were both working full time in the corporate world.
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We learned everything the hard way, and if there weren’t two of us, keeping each other going, there likely wouldn’t still be a business.
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We made all the classic mistakes, from not really having a target market, to giving ourselves a complicated name that nobody could get right, to saying yes to everything that came our way, in the hope that it would bring more business (spoiler alert – it just brought more pains in the ass!).
We were self-funded and ploughed our profits back in, while trying myriad different things to pay ourselves a salary, many without great conviction, consistency or joy. We called it a business, but weren’t convinced it was, until we started doing things differently, getting experts to help us work on our business, rather than just in our business.
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I help craft business owners make more sales and grow their businesses because I know how it feels when you get to do what you love, rather than playing it safe and doing what you think you should do. I do my best work when I get to help others have lightbulb moments.
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My programmes are based on my experience as a craft business owner and my skills as a coach
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Certifications
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Coaching and Mentoring - Institute of Leadership and Management, Level 5
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Award in Education and Training - Level 3
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Book Yourself Solid Associate