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Ever felt like you're shouting into the abyss about your business and nobody's hearing what you're saying?

What if people always wanted to know more about what you do? What if they actively asked you to carry on speaking, instead of glazing over at your well practiced sales patter?

Well, that would be nice, wouldn't it?

So, how do we achieve that?

With just a few tweaks to what we're doing, and with a very clearly defined ideal customer and target market.

Imagine you're listening to someone talking and they are talking about something you know nothing about (for me, that's any type of tech talk), and they're flinging abbreviations and brand names and jargon around like it's going out of fashion. You'd switch off, right?(well, I would!)

Now imagine they are chatting to you about how they help people in small businesses stay in touch with the people that can get them in front of the motherload of customers. OK, now you're talking and I'm LISTENING, because I want to know how to solve that problem. They're also saying that they often save people like me time, effort and money, whilst increasing the amount of opportunities we can keep track of. FANTASTIC - TELL ME MORE!

They're still talking about the same thing, but they have hooked you in, because they've told you how they solve one of the problems you have. And if you're not a small business owner, but you KNOW a small business owner with that problem, then you're STILL LISTENING, because you can tell your mate about it and help them.

Knowing our ideal customer and target market well, means we'll know what will interest them - we'll know the problems they need solving and we'll know how our product solves them. We'll also know a bunch of other benefits that they'd get if they bought and used your product.

These act as little beacons in a conversation, that your conversation partner's radar will pick up on and want to know more.

If you want people you talk to about your business to want to know more, make sure you get on one of my Attracting Customers to your Craft Business group coaching programmes. They run twice a year and by the end of 8 weeks, you'll be having the right people listening, without having to shout into the abyss.

Click below to find out more.

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